How Marketers Are Spending Their Money in 2025 (We Asked 11,093 Marketers)
Understanding the crucial stages and milestones in website development
With inflation slowly coming down and many geopolitical changes, we were curious to see how companies plan to adjust their 2025 marketing budget.
So, we surveyed 11,093 marketers to see how they plan to invest their marketing dollars and what they plan to do with their budgets per channel.
Courtesy of SM Investments
SM Prime Holdings—the real estate developer controlled by the billionaire Sy family's SM Investments—will spend 500 billion pesos ($9 billion) over five years to expand its property footprint across the Philippines.
The Manila-based builder is embarking on its boldest expansion and diversification since it opened its first mall in 1985 to tap the nation's growing affluence, according to SM Prime Chairman Henry Sy Jr.
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We have to keep on expanding and spending more because opportunities keep on growing, Sy told Forbes Asia on the sidelines of SM Investments recent stockholders meeting held at the Conrad Manila, which is part of the groups hotel portfolio. There are many who want to live, shop and work in a better environment than what we have right now.
SM Prime is stepping up its expansion as main rivals Ayala Land and Robinsons Land expand their portfolio of shopping malls, offices and hotels. Over the next five years, SM Prime plans to build 10 to 15 new shopping malls and as many as five integrated property projects including the 360-hectare reclamation project across Manila Bay. It also plans to open eight hotels, two convention centers, and a dozen office and residential towers, and four upscale residential developments, company president Jeffrey Lim said, adding the projects will be funded mainly by its cash flows.
Robert Francis Prevost, now known as Pope Leo XIV, appeared on the balcony at St. Peter's Basilica shortly after being elected pope. (AP Photo/Alessandra Tarantino)
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